Get to know Russ Stalters

Russ Stalters is a founding member of the B2B Sales Magic club, and he was kind enough to be our interview guest for December’s show.

Many of you have heard from Russ all year long, benefitting from his sales experience and wisdom. This time, we asked him a few “fun” questions too and even then, Russ is a guide to others. Note his list of great resources below!

Leaders are readers so we hope you’ll find at least one on the list that will help you make your business even better. Find Russ on Clubhouse or LinkedIn and let him know what you think about the list.

Movies to See

1. The Creative Brain—David Eagleman (currently not streaming but you can find interviews of him if you google his name)
   
   
2. Lincoln—Lincoln was able to change the trajectory of the US with a group of rivals (see the book, Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin). Contains great examples of negotiation and selling ideas.
   
   
3. The King's Speech—Great example of the weak hero (King George) transforming and becoming the Guide (Lionel Logue)
   
   

Russ’ booklist 

1. Building a StoryBrand—Donald Miller
2. Marketing Made Simple—Donald Miller
3. Made to Stick—Chip & Dan Heath
4. The Practice: Shipping Creative Work—Seth Godin
5. This is Marketing—Seth Godin
6. The 22 Immutable Laws of Marketing—Al Ries & Jack Trout
7. Words That Change Minds—Shelle Rose Charvet
8. Creative Confidence—Tom Kelley and David Kelley
9. What Great Story Tellers Know—Bernadette Jiwa
10. Social Media Success for Every Brand—Claire Diaz-Ortiz
11. Pre-Suasion and Influence—Robert Cialdini
12. Blue Ocean Strategy—W. Chan Kim & Renee Mauborgne
13. How to Write Copy That Sells—Ray Edwards