The B2B Elements of ValueMar 02, 2021
This is a great Harvard Business Review Article: To discover what matters most to B2B buyers, the consulting firm Bain analyzed scores of quantitative and qualitative customer studies. All told, it identified 40 discrete “elements of value,” which fall into five categories: table stakes, functional, ease of doing business, individual, and inspirational.
Stay connected and receive updates and alerts
when new resources are added!
Click below to get on the B2B Sales Magic mailing list.
Don't worry, your information will not be shared.
We hate SPAM. We will never sell your information, for any reason.