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B2B Sales Magic Resources

What do you think it takes to be successful in sales? marketing sales Feb 11, 2022

We What do you think it takes to be successful in sales? You might have character traits or personality characteristics or technology that comes to mind when you think of answers. We decided to tackle this question In the new How Good Humans Sell™ room in Clubhouse this week. Each week we...

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B2B Sales Magic
Listen in as Pete Mohr talks with Catherine Brown
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Listen in as Pete Mohr talks with Catherine Brown marketing podcast sales Nov 17, 2021

Moderator Pete Mohr recently interviewed moderator Catherine Brown on his podcast Simplyfying Entrepreneurship to discuss how selling doesn't compromise being a #goodhuman.  Enjoy!

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Favorite Tools for Selling marketing sales tools Sep 16, 2021

In September, one of our discussion themes was “Favorite tools for selling.” 
 

We gathered readers' suggestions and the list is extensive! From old-fashioned pen and paper to video technology to email funnel to sales playbook templates...

Here’s what our community...

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The Top 7 Tips for Generating Content That Connects with Prospects and Drives Revenue marketing tools Jun 29, 2021

The Marketing for Businesses Under $1M Room shared their top 7 tips for generating content that connects with prospects and drives revenue. 

  1. Think of 5 Pillars when writing. Every piece can have an Introduction, 3 points you give away, and a short conclusion with action steps.
  2. 3...
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Biases - How to Identify What it is We Know For Sure That Just Ain't So marketing sales tools Mar 26, 2021

This resource recommendation from Neil Andersen came from a morning discussion the week of March 22, 2021.

The topic we were discussing in the Room came from a Mark Twain quote:  “It Ain’t What You Don’t Know That Gets You Into Trouble. It’s What You Know for Sure...

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Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini books marketing sales Mar 04, 2021

Named “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a...

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Empathy Maps marketing sales Mar 04, 2021

The empathy map, one of XPLANE’s methods for understanding audiences, including users, customers, and other players in any business ecosystem, has gotten some press lately because it was featured in Alex Osterwalder‘s excellent book, Business Model Generation as a tool...

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The B2B Elements of Value marketing sales Mar 02, 2021

This is a great Harvard Business Review Article: To discover what matters most to B2B buyers, the consulting firm Bain analyzed scores of quantitative and qualitative customer studies. All told, it identified 40 discrete “elements of value,” which fall into five categories: table...

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