Get referrals. Consistently.

120-Days-to-Referral is actually an annual planning session John does personally with every member. It starts with these key questions: if you had the opportunity to be in front of your ideal buyers (on stage, in a newsletter, in a webinar, anywhere), who and how many do you want there, what would you say to them, and what do you want them to do afterwards? That determines your personal plan for the next 120 days.

Our job is to find the right partners, channels, opportunities via our network to get you in front of the right eyeballs, whether it's an audience of 1 or 100. Your job is to advocate for yourself, deliver valuable, differentiated content, and invite the audience to take the next step, because you never know who's ready.

If we can't find the right partners for you within 120 days, we pause your membership fee for up to 3 months while we keep looking. If we still can't find the right fit after that, we'll have an honest conversation about whether B2BSalesMagic can actually help you with your goals.

This is a great question for any networking group you're interested in joining, because you'll want to understand exactly how they'll connect you to your audience.

For example, if you only work with CTOs in Kansas oil and gas companies that want to deploy HubSpot, that's very niche and regional, so it will be hard to get a steady stream of 1:1 coffees. But if you think beyond personal intros, there are experts who have audiences for oil and gas, CTOs, and HubSpot. By partnering with them and getting featured as the go-to expert, you'll reach that perfect intersection where your target buyers are.

This is why at B2BSalesMagic, we explore collabs, cross-promotions, and public speaking for every member.

For referrals to actually land, they need 3 elements: the right name, the right need, and the right timing. Otherwise, you'll get the dreaded “let's talk again in 9 months,” random or not.

That's why for customer referrals, we advise our members to plan them out strategically, because you can only be introduced once. And, you don't want the buyer to be there only because they're doing someone a favor. That won't help you.

This is also why we recommend starting with collabs and cross-promotions, because you can be promoted, name-dropped, and recommended many times before you ask for the meeting. Then, buyers who are looking for an expert will seek you out instead of the other way around.

Not at all. Vacation, illness, client emergency, it happens! That's why we designed our meetings to be flexible.

Every session is recorded and we publish a 15-minute highlight video covering the key lesson along with a meeting summary. That way, you can read the notes, watch the highlights, or watch the full meeting at your own pace.

And if you have questions or prefer to learn with live instruction instead of on your own, we run B2BSalesMagic Labs twice a week, which is open office hours and co-working sessions hosted by John. Just hop on and get personal time with him.

To prevent bad actors from joining the community, we background check all members and have a strict code of conduct. And since we exclusively focus on referral strategies, trade secrets don't come up in our meetings.

Now as for referrals, the truth is B2B buyers today often ask for multiple referrals, not just one. So, there's no harm in making multiple intros. And remember, in B2B sales, what matters even more than 30 minutes with the buyer is expertise and fit.

Don't be down on BizDev professionals 😀. In fact, BizDev professionals most likely sell to the C-Suite as well. So, their blueprint for reaching the C-Suite could be your blueprint, too.

And besides, what really matters is that everybody is actively networking and constantly adding new connections, regardless of their title. Because remember, you don't sell to your fellow members, you sell through them. Which means if your group's network is constantly expanding, then your pool of targets is also constantly expanding. And BizDev people fit that mold because their job requires it.

It depends on what type of group you're in.

If you're in a P2P advisory or CEO forum group (ex: Vistage, Convene, EO, etc.), B2BSalesMagic is actually a perfect complement, because we mostly focus on day-to-day, actionable referral tactics. Chances are that's not the focus of your P2P advisory group.

If you're in a networking group (ex: BNI, SCN, Provisors, etc.) and you're happy with how many referrals you're getting, B2BSalesMagic is not necessary for you.

In either case, if you're looking to be seen as a leader in your industry, B2BSalesMagic would be a good fit for you, because we are one of the few groups that actively seeks to raise the profile of our members.