B2B Service Providers
Find out how prospects really see you
Getting eyeballs from search or referrals, but very few quality leads? You might not be answering their questions.
arrow_downward See the 7 questions buyers ask when they visit your website and how well you answer them.
Free • Instant Results • No email required
Here's how B2B buyers in Atlanta actually look for service providers.
We surveyed 100+ Atlanta-area B2B buyers who purchased net-new B2B services ($5k-$250k+) between Oct 2025 and Mar 2026.
patient_list
73%
Have 3–8 vendors already in mind, from referrals & past experiences, when they start looking
request_quote
66%
Look for pricing on vendor websites — it's the #1 thing they search for
smart_toy
43%
Turn to AI when they can't find answers on the vendor's website
rule_folder
55%
Use AI to compare and stack rank vendors before reaching out to talk to sales
Your prospects already have a list of vendors in mind.
They're trying to figure out where you belong: top, middle, or bottom.
Why this matters, even for referrals
Old Reality Someone name-drops you arrow_right_alt Prospects call you right away.
New Reality Someone name-drops you arrow_right_alt Prospects look you up first.
If they can't find answers to their questions, they won't bother calling.
It'll help you understand what might be happening.
Free • Instant Results • No email required
How it works
Just enter your website Url
No email or sign-up required.
- See how your website answers the important questions. Check your site against the 7 questions prospects use to evaluate vendors.
- See what AI is telling them. For every unanswered question, see what AI is telling your prospect.
No one will see your answers except you.
1 See your site from your prospect's perspective
2 See how well your site answers their questions
3 See how AI answers their questions
The Study Authors. LIVE.
See what actual prospects think
The study authors will be hosting a 1-day workshop (in Roswell) to walk-through how this research affects prospecting in the Atlanta area.
We'll do a comprehensive deep-dive into 3 critical factors (your website, AI, and your referrals strategy) to show you how to get new clients consistently.
- Dive into the Atlanta study with the authors
- See how AI sees you and who it recommends
- Build a referral partner roadmap & action plan
- Leave with ready-to-go marketing updates
Join us on Oct 5 — Atlanta, GA
Get Your Ticket See full agenda »
Oct 5, 2026 — $350/person, Limit 40, Half-day pass available
About the creators
7
Industry conferences spoken at
1,400+
Total founders and business professionals advised
John Way and Katie Lantukh have 50+ years of combined experience helping founders adapt their websites to match how buyers actually buy.
John Way
John is a B2B lead-gen & conversion specialist and founder of Pipelineapp.io. He specializes in helping professional service providers capture and convert the website visitors who did not book a meeting.
Katie Lantukh
Katie is a brand positioning & messaging strategist and founder of Murphy Marketing. She has spent over a decade helping founders and small teams attract more of their Favorite Clients.