B2B Service Providers
Find out how prospects see you
Our 2026 B2B buyer study uncovered 7 questions that prospects use to evaluate B2B service providers.
arrow_downward See your website through their eyes.
No email or sign-ups required. Get your results instantly.
Here's how B2B buyers in Atlanta actually look for service providers.
We surveyed 100+ Atlanta-area B2B buyers who purchased net-new B2B services ($5k-$250k+) between Oct 2025 and Mar 2026.
patient_list
73%
Have 3–7 vendors in already mind before they even start researching
request_quote
66%
Look for pricing on vendor websites — it's the #1 thing they search for
smart_toy
43%
Turn to AI when they can't find answers on the vendor's website
rule_folder
55%
Use AI to compare and shortlist vendors before ever talking to sales
Your prospects have plenty of options.
They want to know if they should pick you.
How it works
Just enter your website Url
No email or sign-up required.
- See how your website answers the important questions. Check your site against the 7 questions prospects use to evaluate advisors.
- See what AI is telling them. For every unanswered question, see what AI is telling your prospect.
No one will see your answers except you.
1 See your site from your prospect's perspective
2 See how well your site answers their questions
3 See how AI answers their questions
The Study Authors. LIVE.
Want a more interactive experience?
The study authors will be hosting a 1-day workshop (in Roswell) to walk-through how this research affects prospecting in the Atlanta area.
We'll do a comprehensive deep-dive into 3 critical factors (your website, AI, and your referrals strategy) to show you how to get new clients consistently.
- Dive into the Atlanta study with the authors
- See how AI sees you and who it recommends
- Build a referral partner roadmap & action plan
- Leave with ready-to-go marketing updates
Join us on Oct 5 — Atlanta, GA
Get Your Ticket See full agenda »
Oct 5, 2026 — $350/person, Limit 40
Why this matters, even for referrals
Old Reality Someone name-drops you arrow_right_alt Prospects call you right away.
New Reality Someone name-drops you arrow_right_alt Prospects look you up first.
If they can't find answers to their questions, they won't bother calling.
It'll help you understand why.
About the creators
7
Industry conferences spoken at
1,400+
Total founders and business professionals advised
John Way and Katie Lantukh have 50+ years of combined experience helping founders adapt their websites to match how buyers actually buy.
John Way
John is a B2B lead-gen & conversion specialist and founder of Pipelineapp.io. He specializes in helping professional service providers capture and convert the website visitors who did not book a meeting.
Katie Lantukh
Katie is a brand positioning & messaging strategist and founder of Murphy Marketing. She has spent over a decade helping founders and small teams attract more of their Favorite Clients.