2030 Thought Experiment: What happens when AI finally starts running our businesses at the speed of our ADHD?

Oct 1, 2026 — John Way

2030 Thought Experiment: What happens when AI finally starts running our businesses at the speed of our ADHD?

Imagine in 2030: I rush to put on my AI glasses halfway through my breakfast cereal.

AI: Welcome!

Me: This TikTok short just said I need to be a CEO who makes data-driven decisions, and gave me this prompt to optimize my business.

AI: What a great decision! I analyzed all your KPIs, and my analysis is that you should increase your prices.

Me: Done! Raise prices right now.

AI: [Updating website, email campaigns, proposals…] That was a very smart decision!

Me (thinks): I feel smart.

*Ping* New Email: Client canceled contract. Reason: "Found cheaper alternative, XYZ."

Me: Wait! How much is XYZ charging?

AI: XYZ is charging 15% lower than you for comparable services.

Me: OMG! Lower our prices to match.

AI: That’s a shrewd, aggressive decision! What a great choice! [Updating website, email campaigns, proposals…]

Me (thinks): I feel shrewd.

*Buzz* Gary from Fantasy Football texts the group chat his sales chart going up: "Look at these numbers!"

Me (thinks): I have chart FOMO.

Me: How do I get a chart like this? [Upload Gary’s chart]

AI: You’ll need to increase prices by 30%. That'd be a bold and decisive decision by an extremely capable owner.

Me: Let’s do it!

AI: [Updating website, email campaigns, proposals…]

Me (thinks): I never knew I could be so bold! [what a dopamine rush]

[Meanwhile on my website]

Executive Buyer: Why is the price changing constantly? Forget it!!