"Group therapy for solopreneurs and business owners, with structure and love"

Oct 26, 2026 — John Way

"Group therapy for solopreneurs and business owners, with structure and love."

That's how one attendee described the event that Katie Lantukh and I organized in Atlanta for consultants and trusted advisors.

Not what you were expecting from an event called "The Growth Lab", right?

With a name like that, you’re probably imagining:

...they're going to tell me things I already know
...they’re going to rig a test so I score low
...then use it to hard-sell me

I don’t blame you. I’ve been roped into those events with gurus, too. 

And it always ends with a course to buy.

But that’s not the room that Katie and I put together. 

We brought together 25 trusted advisors and C-Suite consultants to learn how their buyers see them when they get referred. 

Everyone wrote their own referral intro for someone else to share and got results directly from others in the room.

What they thought, what they would do next (ask for an intro vs. check out their website vs. move on), and most importantly what they would search for.

Then, we moved on to the websites to see if we could find the answers. 

We pulled back the curtains to give people a real behind-the-scenes look at how their referral travels from conversation to calendar, where it gets stuck, and what they can do about it. 

No lectures, no rigged self-assessments, just candid feedback from the peers in the room.

And honest advice from local experts like Scott Bunce (Vistage Chair), Lisa McGuire, Ed.S. (Brand Expert & Podcaster), and Darrell Noe (AEO Specialist & Author). 

What else did people say?

“A day of sitting inside the mind of my potential client and discover what drives people to choose me.”

“Real feedback without filters to better understand how you're being perceived and what resonates. Invaluable information with strategies and tactics to address the gaps.”

“360-degree review; how your company shows up on the web, and the tools and insight to fix it”

If you want to be in the next room, join me at GROW 2027, Jan 26 in Florida. Details soon!