The Growth Lab — Atlanta, GA
Grow your clients and referrals
See how prospects in Atlanta look for vendors.
Leave knowing how to get to the top of their list.
Oct 5, 2026 — $350/person, Limit 40
Here's how B2B buyers in Atlanta actually look for vendors like you.
We surveyed 100+ Atlanta-area B2B buyers who purchased net-new B2B services ($5k-$250k+) between Oct 2025 and Mar 2026.
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73%
Have 3–7 vendors in already mind before they even start researching
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66%
Look for pricing on vendor websites — it's the #1 thing they search for
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43%
Turn to AI when they can't find answers on the vendor's website
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55%
Use AI to compare and shortlist vendors before ever talking to sales
Your prospects have plenty of options.
They want to know if they should pick you.
This workshop was next level! Working through buyer‑perspective exercises with John and Katie was one of those “you can't unsee this now” moments.
Seeing your website through the eyes of a real buyer — alongside a room full of peers — was incredibly insightful. And, the fact that decision-makers were in the room to explain their answers was amazing.
Honestly, where else can you get that?
Sasha Crabtrey
Founder - RemoteCOO
Real Buyers. Honest Feedback. LIVE.
This is perfect for you if...
- Your sales calendar isn't filling up, despite regularly chamber events, networking mixers, and Vistage meetings
- Your website visitors are not booking meetings even though you're getting consistent traffic every month
- Your pipeline has barely budged, despite spending money on ads, an agency, or social media
- You're losing your referrals to your competitors, and you don't know why
Find out from real buyers where your site is losing them. Live. In-person.
What you'll get by attending
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Dive into the 2026 Atlanta Study with the authors
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See how AI sees you and who it recommends
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Learn how to get referrals consistently
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Find out where you're losing your prospects
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Learn how to stand out from your competitors
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Leave with ready-to-go marketing updates
What we'll cover
Here's the agenda for the day.
| Activity | Speaker(s) & Topic | Your Takeaway |
|---|---|---|
| Open Networking 8:30am - 9:00am |
|
Start the day by getting to know the study authors Speakers: John Way, Katie Lantukh, Lisa McGuire, Ed.S & Darrell Noe |
| The Lab 9:00am - 12:00pm |
|
Does your website entice prospects to reach out or to move on? Find out Live!
Speakers: John Way & Katie Lantukh |
| CEO Lunch-n-Learn 12:15pm - 1:45pm |
|
Build a referral roadmap that gets you referrals consistently
Speakers: John Way, Katie Lantukh, Lisa McGuire, Ed.S & Darrell Noe |
| Content Workshop 2:00pm - 2:40pm |
|
If You Can't Answer “Why You,” Your Website Won't Convert
Speaker: Lisa McGuire, Ed.S |
| AEO Workshop 2:50pm - 3:30pm |
|
Your Website Isn't Losing to Competitors. It's Losing to ChatGPT.
Speaker: Darrell Noe |
| Speaker Panel: AMA 3:30pm - 4:00pm |
|
End the day by getting all your questions answered Speakers: John Way, Katie Lantukh, Lisa McGuire, Ed.S & Darrell Noe |
All slides, templates, and speaker resources will be emailed to you afterwards.
I thought I was fine, because our page was converting. But the feedback from the mystery shopper and my peers at the lab really opened my eyes.
They helped me see the gaps on my page and most importantly, what was missing that would make converting a more obvious choice.
This is the type of insight that you can only get from direct interactions with buyers. It was an amazing experience.
Justin McCullough
Founder - Executive Pivots
About the special speakers
Lisa McGuire, Ed.S
Lisa is a Strategic Identity Advisor, author, speaker, and host of a top 5% globally rated podcast, Your Passion, Purpose and Personal Brand. She helps businesses answer "Why You?" with clarity and precision. Her Category of Only™ process ensures their messaging, positioning, and websites convert because their difference is unmistakable.
What's one thing people aren't talking enough about for website conversions?
"A lot of beautifully designed websites struggle to convert because they can't clearly define what makes them different. It's not a copy problem. It's a clarity problem."
Darrell Noe
Darrell is the founder of Seventy Seven Collective, a growth partner for brands tired of hiring five agencies to do the job of one. He builds full-funnel marketing systems, brand, website, paid media, and creative, engineered to turn AI-driven research into digital marketing fueled revenue.
What's one thing people aren't talking enough about for website conversions?
"Prospects are asking AI for recommendations. And AI gives them an answer, not a list of links. If your website isn't built for in mind, you're not ranking low. To your prospects, you simply don't exist."
About the hosts
Over the past 3 years, John Way and Katie Lantukh have spoken at 5 industry conferences helping founders and business owners adapt their websites to match how B2B prospects actually buy.
John Way
John is a B2B lead-gen & conversion specialist and founder of Pipelineapp.io. He specializes in helping professional service providers capture and convert the website visitors who did not book a meeting.
What's one thing people aren't talking enough about for website conversions?
"If your website only gives visitors 2 choices, Book a Meeting or Leave, the vast majority will just leave. So, it's critical you give visitors some other way to engage with you besides a discovery call."
Katie Lantukh
Katie is a brand positioning & messaging strategist and founder of Murphy Marketing. She's spent over a decade helping founders and small teams turn deep expertise into a message that attracts more of their Favorite Clients.
What's one thing people aren't talking enough about for website conversions?
"The best websites use marketing and messaging that feels like an invitation, not a threat, to get the right people excited about yes."