B2B Website Trust Lab — Atlanta, GA
See why buyers in Atlanta aren't booking meetings
Don't just make assumptions. Come get actual data.
Oct 5, 2026 — $350/person, Limit 40
73%
of Atlanta buyers already have 3–7 vendors in mind before they start researching.
66%
of Atlanta buyers look for pricing on vendor websites. It's the #1 thing they search for.
43%
turn to AI when they can't find answers on your website.
55%
use AI to compare and shortlist vendors before ever talking to sales.
Data from 100+ buyers in Atlanta who purchased net-new B2B services ranging from $5k-$250k+ within the last 6 months.
This event is perfect for you
| If this is you... | You can expect | |
|---|---|---|
| star You're networking at the North Fulton Chamber, Metro Atlanta Chamber, etc., but people don't see a difference between you and your competitors... | arrow_forward | Figure out how you can stand out with the Category of Only™ and walk out with language ready-to-go. |
| star You're planning a marketing push: Atlanta Tech Week, Small Business Expo Atlanta, etc... | arrow_forward | Field-test your website messaging to make sure it converts before you spend a single dollar on promotion. |
| You're getting steady web or social media traffic, but still struggling to fill your sales calendar... | arrow_forward | Get direct, honest feedback from your target buyers on why they're not converting. |
| Your buyers are asking AI to recommend vendors in your niche, and your competitors appear, but you don't... | arrow_forward | Learn what your website needs to say so AI sees and recommends you to the right buyer. |
This workshop was next level! Working through buyer‑perspective exercises with John and Katie was one of those “you can't unsee this now” moments.
Seeing your website through the eyes of a real buyer — alongside a room full of peers — was incredibly insightful. And, the fact that decision-makers were in the room to explain their answers was amazing.
Honestly, where else can you get that?
Sasha Crabtrey
Founder - RemoteCOO
What we'll cover
Here's the agenda for the day.
| Activity | Speaker(s) & Topic | Your Takeaway |
|---|---|---|
| Open Networking 8:30am - 9:00am |
| |
| The Lab 9:00am - 12:00pm |
|
Speakers: John Way & Katie Lantukh |
| Networking Lunch 12:15pm - 1:45pm |
|
|
| Content Workshop 2:00pm - 2:40pm |
| If You Can't Answer “Why You,” Your Website Won't Convert
Speaker: Lisa McGuire, Ed.S |
| AEO Workshop 2:50pm - 3:30pm |
| Answer Engine Optimization (AEO): How to be seen and be recommended by AI
Speaker: John Way |
| Speaker Panel: AMA 3:30pm - 4:00pm |
| Get your questions answered by all the experts. |
All slides, templates, and speaker resources will be emailed to you afterwards.
I thought I was fine, because our page was converting. But the feedback from the mystery shopper and my peers at the lab really opened my eyes.
They helped me see the gaps on my page and most importantly, what was missing that would make converting a more obvious choice.
This is the type of insight that you can only get from direct interactions with buyers. It was an amazing experience.
Justin McCullough
Founder - Executive Pivots
Buyers are visiting your site every day.
Want to know why they're leaving silently?
Oct 5, 2026 — $350/person, Limit 40
About the special speakers
Lisa McGuire, Ed.S
Lisa is a Strategic Identity Advisor, author, speaker, and host of a top 5% globally rated podcast, Your Passion, Purpose and Personal Brand. She helps businesses answer "Why You?" with clarity and precision. Her Category of Only™ process ensures their messaging, positioning, and websites convert because their difference is unmistakable.
What's one thing people aren't talking enough about for website conversions?
"A lot of beautifully designed websites struggle to convert because they can't clearly define what makes them different. It's not a copy problem. It's a clarity problem."
About the hosts
Over the past 3 years, John Way and Katie Lantukh have spoken at 5 industry conferences helping founders and business owners adapt their websites to match how B2B buyers actually buy.
John Way
John is a B2B lead-gen & conversion specialist and founder of Pipelineapp.io. He specializes in helping professional service providers capture and convert the website visitors who did not book a meeting.
What's one thing people aren't talking enough about for website conversions?
"If your website only gives visitors 2 choices, Book a Meeting or Leave, the vast majority will just leave. So, it's critical you give visitors some other way to engage with you besides a discovery call."
Katie Lantukh
Katie is a brand positioning & messaging strategist and founder of Murphy Marketing. She's spent over a decade helping founders and small teams turn deep expertise into a message that attracts more of their Favorite Clients.
What's one thing people aren't talking enough about for website conversions?
"The best websites use marketing and messaging that feels like an invitation, not a threat, to get the right people excited about yes."