Certificate of Attendance

B2B Website Trust Lab

This workshop qualifies for self-reported continuing education credits toward the certifications below. No pre-approval from the certifying body is required. Download this certificate and keep on file as documentation of attendance.

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Self-Reporting Reference

Professional Credit Claim Card

Credential	Credits	Issued By	Applicable Domains
PDU Professional Development Units	6.5 PDUs	PMI Project Management Institute	Business Acumen — Competitive Analysis, Customer Relationships & Satisfaction, Market Awareness, Strategic Planning & Analysis
CEU PCM® Digital Marketing	6 CEUs	AMA American Marketing Association	Metrics & Conversions User Interface & Experience Search Engine Optimization
CEU PCM® Marketing Mgmt	6 CEUs	AMA American Marketing Association	Buyers & Markets Communicating Value
CEU CPSM	5.5 CEUs	SMPS Society for Marketing Professional Services	Marketing Research Client & Business Development Promotional Activity

How to self-report your credits

No certificate upload required. Please keep this document in your records in case of audit.

PMI PDUs: Log into your CCRS Portal → Report PDUs → Education → Course or Training
- Provider: B2B Website Conversion Lab
- Category: Business Acumen
AMA PCM CEUs: Log into your AMA Portal → My Account → Certifications → Report CEUs
- Category: Conferences and Seminars
SMPS CPSM CEUs: Log into your SMPS Recertification Portal → CEU Tracking

If you need help, please contact support@pipelineapp.io »

This certifies that:

has successfully attended the B2B Website Trust Lab: a full-day, in-person professional development workshop covering B2B buyer behavior research, AI-driven vendor prescreening, website conversion strategy, live peer review methodology, and Answer Engine Optimization (AEO). Participants completed hands-on exercises and produced actionable website improvements during the session.

6.5 hrs

Hours of Instruction

Date of Attendance

In-Person, Live

Workshop Format

John Way

Host & Facilitator

Katie Lantukh

Host & Facilitator