The Virtual Prospect Lab
See what prospects actually do
The missing ingredient from studies and stats: Real prospects in their own words.
Featured Prospect: C-Suite, B2B Healthcare, 50+ Staff, Searching for Marketer/Agency arrow_downward
FREE, 45mins peer-to-peer learning sessions (Zoom) @ 2 - 2:45pm CT (3 - 3:45pm ET)
Featured Prospect — In Their Own Words
C-Suite, B2B Healthcare, Searching for Marketer/Agency
Why this person's story?
- Advisor turnover led to silent discontent: Her favorite advisors left, and she doesn't like her replacement.
- Exhausted her referrals: None of them fit the bill. So what now?
We'll show you what happens next.
What you'll learn
- How she judges referrals: Learn what makes a compelling referral versus just dropping someone's name.
- Her inner thoughts as she searches: What makes her lean in and what makes her cross advisors off.
- Insights from our experts: What are the universal patterns that apply to your firm.
About the research team
Over the past 3 years, John Way and Katie Lantukh have spoken at 5 industry conferences helping founders and business owners adapt their websites to match how B2B prospects actually buy. And, they co-authored the .
John Way
John is a B2B lead-gen & conversion specialist and founder of Pipelineapp.io. He specializes in helping professional service providers capture and convert the website visitors who did not book a meeting.
Katie Lantukh
Katie is a brand positioning & messaging strategist and founder of Murphy Marketing. She has spent over a decade helping founders and small teams attract more of their Favorite Clients.